$300+ → <$50
Cost to win a customer
Cut acquisition costs by more than 80% and turned shrinking sales into growth, ahead of a $20M Series C.
Frank and Oak
Growth marketing leader
Digital acquisition & growth for premium & global brands.
I'm Matthew Boisjoli. For 12+ years I've led growth and paid media for brands like ALDO, Frank and Oak and Chanel, as a head of growth, an agency VP and a consultant.
A few results
−2% → +7%
New-customer growth
Brought marketing in-house for a PE-backed group of 50+ clinics, then doubled the media budget while keeping it profitable.
Cosmetic Physician Partners
$0 → $4M+
Growth practice built from scratch
Built a 15-person team advising brands like SKIMS and Tommy Hilfiger. The agency grew from 35 to 90+ people and was acquired in 2023.
King & Partners
$20M
Yearly media budget, US, UK & Canada
Grew digital spend 10×, and later designed a test that showed how much online ads drive sales in stores.
ALDO Group
How I can help
As a consultant
Most work starts with a growth and business audit: an honest look at where your marketing money goes, what's really working, and what to fix first. I can also step in as senior leadership a few days a week while you hire.
In a full-time role
Director, VP or Head of Growth. Owning acquisition and the budget behind it, and building the team around it.
On AI: I use it to take busywork off the team and test more ideas. It still has to prove itself like any other channel.
Skills
- Performance marketing
- Media buying
- Paid search
- Paid social
- Analytics
- Measurement & incrementality
- LTV:CAC
- CRM
- SEO
- Agentic AI & marketing workflows
- Team leadership
Where I've worked
- 2024 – 2026Director, Growth MarketingCosmetic Physician Partners
- 2020 – 2023VP Growth MarketingKing & Partners
- 2018 – 2020Innovation Partner, Enterprise AccountsTulip (Chanel, Saks Fifth Avenue)
- 2017 – 2021Digital Acquisition ConsultantALDO, Laura, CaaStle, Golf Avenue
- 2016 – 2017Head of GrowthFrank and Oak
- 2013 – 2016Manager, Performance & Brand MarketingALDO Group
- 2007 – 2013Search, affiliate & digital productIndigo, Meridian Credit Union
Brands I've worked with & for
- Chanel
- Saks Fifth Avenue
- Hudson's Bay
- Tommy Hilfiger
- SKIMS
- Good American
- Steve Madden
- Merit Beauty
- Ace Hotel
- ALDO
- Frank and Oak
- Indigo
What colleagues say
“His passion for all things digital is apparent to anyone who has had the pleasure to work with him.”
“Matthew was an asset and pleasure to work with.”
Request a growth audit.
One of the most useful things I do for founders, CEOs and marketing leads is a growth and business audit: a close look at your acquisition, funnel and numbers, and a clear plan for what to fix first. Get in touch for more information.
English & French · Remote or on-site